OSHBA's CV
Profile summary
Results-oriented Marketing Manager with 5 years of experience across 2 organisations in the GCC region, specialising in brand design and marketing operations. Competent in conducting market research, developing social media content, and coordinating promotional partnerships. Committed to delivering effective brand strategies and maintaining high customer satisfaction levels through systematic analysis.
Career highlights
Brand Design and Development: Designed visual identities and logos for restaurants during professional roles and internal projects.
Marketing Operations and Research: Conducted market research and customer analyses while managing social media content creation and campaign execution.
Influencer and Partnership Coordination: Hosted social media influencers to advertise hotel services and coordinated external promotional partnerships within hospitality operations.
Key skills
Professional experience
- Develop and manage social media strategy across Instagram, Facebook, and TikTok for GCC and UAE markets.
- Plan and deliver product campaigns with bilingual (English/Arabic) content, captions, and creative production.
- Lead new product development from initial idea to final launch, including new flavours and packaging design.
- Support trade and retail marketing with promotional content and in-store materials.
- Track KPIs and analyse campaign performance to improve engagement and brand consistency.
Managed marketing functions within the regional team, overseeing brand campaigns and audience research operations. Handled customer service feedback systems to support regional objectives.
- Designed the concept of the Double Patty restaurant logo.
- Managed customer service satisfaction levels through systematic feedback collection and analysis.
- Executed market research and customer analyses to identify shifting audience preferences.
- Developed social media content calendars and coordinated campaign launching activities.
Executed marketing operations within a hospitality environment, collaborating on creative brand direction and visual content production while coordinating external promotional partnerships.
- Hosted social media influencers to advertise hotel services, which increased sales.
- Incorporated photoshoots and reportage sessions into daily promotional schedules.
This course is about creating the right content for target customers to make valuable campaign that matches the sales target.
The Graphic Design Course enhanced my understanding of visual quality, texture, and composition. More importantly, it taught me how to communicate emotions through design and create visuals that connect with the audience on a deeper level.
Web design plays an important role in shaping a brand’s personality and influencing how visitors perceive and interact with the brand. I learned that effective web design can be a strong driver of business growth and sales, while poor design and ineffective communication can result in lost opportunities and unnecessary costs.
Education
Certifications
Languages
Arabic · Professional
English · Professional